Starsky

SERVICES & DELIVERABLES

From judgment to growth, every line of work has a deliverable.

Starsky’s services are organised as Strategy → Story → Reach → Grow / Measure. Each item below states the situation it fits, the work we take on, what is delivered, what you need to provide, and how the work can be measured. Scope shifts with the brief. We do not promise results that cannot be verified.

Service lines and deliverables

Strategy

Strategy

Market entry, brand positioning and storytelling architecture — decide what to say, and to whom, first.

01

Global Brand Strategy

Global Brand Strategy

You are entering a new market, need to reposition, or need a product matrix pulled into one story that can travel.

What we work on
  • Read the target market, audience and competition, and form an entry judgment
  • Clarify brand positioning and the public line
  • Build a storytelling architecture and key messages
What is delivered
  • Market-entry recommendation
  • Positioning statement
  • Narrative and message architecture
  • Key messages and public line
What the client provides
  • Product and business goals
  • Existing brand and market material
  • Time and decision boundaries you can accept

How we collaborate

The work moves through interviews and workshops, and can be done with your marketing, brand and founder teams.

How it can be measured

Measured by whether the judgment is usable: whether priorities are clear, whether the narrative can be adopted internally, and whether the next step is obvious.

Story

Story

Turn technical language into stories a market can use, and produce visual and film assets that can travel.

02

Creative Production

Creative Production

The direction exists, but you still lack visual, film and content assets that can be used globally — or a product matrix that needs a visual system.

What we work on
  • Organise expression through STARSKY NARRATIVE CORE (L2L, Founder-Led Growth, Visual Tangram)
  • Produce 3D / 2D work, brand films, music and animation
  • Reduce complex product capability to a reusable visual language
What is delivered
  • A visual system or symbol set
  • Brand film, animation or other finished pieces
  • Distributable assets and production files
What the client provides
  • Product demos and real usage situations
  • Assets that can be used publicly, with rights
  • Brand basics, if they exist

How we collaborate

Strategy and production move together. We can also deliver the framework and key visual only, with your team finishing production.

How it can be measured

Measured by whether assets are reused across markets and whether expression stays consistent — not by unverified view counts.

Reach

Reach

Move the narrative into real conversations through global PR, social and community, and local creator networks.

03

Global PR

Global PR

You need to enter the international public conversation, or turn a launch into something media and analysts can actually understand.

What we work on
  • Maintain conversations with international outlets such as TechCrunch and Bloomberg
  • Run analyst relations and launch briefings
  • Follow coverage, discussion and shifts in public sentiment
What is delivered
  • A media and analyst outreach plan
  • Press materials and briefings
  • Coverage and discussion monitoring
What the client provides
  • Facts, figures and spokesperson time that can be used publicly
  • Launch goals and sensitivity boundaries
  • Product and demo material as needed

How we collaborate

Messaging is set with your PR or founder team. External conversations follow the agreed spokesperson.

How it can be measured

Measured by whether materials go out, whether conversations happen, and whether coverage and discussion are recorded. We do not promise that a named outlet will publish.

04

Social & Community

Social & Community

You need a lasting presence in the target market, not a single burst of exposure.

What we work on
  • Give each platform a role — including LinkedIn, X, YouTube, Facebook, Instagram, Reddit and Discord
  • Set a content rhythm, topics and a way of being present in the community
  • Take on agreed production and operations, and review on a set cadence
What is delivered
  • A channel plan
  • Content rhythm and topics
  • Operations and a stage review
What the client provides
  • A counterpart and a feedback loop
  • Necessary accounts and permissions
  • Usable assets and product updates

How we collaborate

Embedded collaboration: we take the agreed share of the work and share one calendar with your team.

How it can be measured

Measured mainly by publishing rhythm, quality of discussion and observable feedback. We do not promise follower growth or lead volume.

05

Global KOL Matrix

Global KOL Matrix

You need credible recommendation inside local creator networks, not only official brand voice.

What we work on
  • Discover and shortlist creators across 11 countries and regions, including Thailand, Hong Kong, Malaysia, Indonesia, Singapore, Europe, Japan, the Middle East, North America and Korea
  • Match creators to the product and market, and prepare the brief
  • Coordinate execution and collect the finished content
What is delivered
  • A shortlist with the rationale for each match
  • A collaboration brief
  • Coordination and content collection
What the client provides
  • Product access and explanation
  • The commercial terms and benefits you can offer
  • A decision-maker for review and timing

How we collaborate

Organised by project. Coverage is written into the plan once it is confirmed. Individual creator lists are not published on this site.

How it can be measured

Measured by whether the matches are sound, whether collaborations run as planned, and whether content is collected as agreed — not by unverified reach promises.

Grow / Measure

Grow / Measure

Use paid media to carry a proven narrative toward conversion, then monitor and review what to do next.

06

Global paid media

Global paid media

A narrative or a set of assets has already been tested, and you need to move from exposure toward visits and conversion.

What we work on
  • Plan paid distribution on platforms such as Google, Meta, LinkedIn and TikTok
  • Prepare creative and run account optimisation
  • Review performance against the goals agreed at the start
What is delivered
  • A media plan
  • Paid creative
  • A record of account execution and optimisation
  • A performance review
What the client provides
  • Ad accounts, or the entity information needed to open them
  • Creatives and landing pages that can be used
  • Budget boundaries and target markets

How we collaborate

Strategy, creative and execution can run as one, or we can deliver the plan and review only, with your media team executing.

How it can be measured

Reviewed against the observation metrics agreed at kickoff (such as reach, visits and conversion paths). We do not promise ROAS or a fixed cost per acquisition.

07

Monitoring & measurement

Monitoring & measurement

You need an ongoing view of public conversation, channels and paid media, and a way to decide the next move.

What we work on
  • Monitor social platforms, media coverage and related discussion
  • Read industry and growth opportunities
  • Turn communications and paid-media observations into a review the team can act on
What is delivered
  • A monitoring frame
  • A regular insight review
  • Recommended next actions
What the client provides
  • Markets, competitors and keywords that need watching
  • Existing data or dashboard access, where it can be shared
  • Your internal decision cadence

How we collaborate

Reviews follow the agreed cadence. Monitoring is a workflow, not a software product sold on its own.

How it can be measured

Measured mainly by whether reviews happen on time and whether recommendations can be executed. Figures inside internal dashboards are not treated as public commitments.

STARSKY NARRATIVE CORE

How expression is organised

The three engines are methods for cross-market expression. They run through creative production, and they also support founder content and localized communications. They are Starsky’s working methods, not standalone software.

01

L2L

Local to Local

Write natively for each market instead of translating line by line. That may mean Singlish in Singapore or a Cantonese register in Hong Kong — language that feels as if it grew there.

02

Founder-Led Growth

Founder-Led Growth

Treat the founder as a source of trust, especially on LinkedIn and in other B2B settings, and build a body of technical thinking people can keep reading.

03

Visual Tangram

Visual Tangram

Modularise a complex product matrix into a visual language that can be recognised across markets.

HOW THE WORK RUNS

How an engagement usually moves

This is the basic structure we use to organise the work. It is not a fixed package, and it does not promise a fixed timeline. The starting point and the scope shift with the brief.

STRATEGY
Diagnose and set strategy: market, audience and competition, then positioning and narrative architecture
STORY
Narrative and assets: use Narrative Core to produce the story, the visuals and the content assets
REACH
Reach and distribution: PR, social and community, creator collaborations, and paid distribution where it is needed
GROW
Grow and review: paid-media optimisation, monitoring and insight, then the next move

AI is used to speed research, matching, production and monitoring. Judgment, verification and delivery stay with people.

Three ways of working together

The company introduction does not package retainers or price bands. You do not need to choose a model at the start. Work usually begins with a judgment, then a decision about a project or ongoing collaboration.

01

Strategy partnership

Starsky takes research, positioning and narrative architecture; your team keeps the pace of execution. This fits teams that already have production and operations capacity.

02

Collaborative delivery

Starsky owns agreed workstreams — content, PR, social, creators, paid media or monitoring — and runs them alongside your team, on a shared calendar and review rhythm.

03

Integrated campaign

A task force around a launch, a market entry or a defined brief, covering the parts of Strategy, Story, Reach and Grow that the work needs.

Channels and jobs to be done

Channels are chosen by the job, not by filling every platform. The range below comes from work we actually take on; depth varies by project.

The exact mix is confirmed at kickoff. Listing a platform here does not mean every engagement has the same depth on it.

Build professional recognition and founder voice

Channels that may be used

LinkedIn · X · Trade and business media

Forms of content that may be used

Long-form writing · Founder point of view · Analyst and press briefings

Show what the product is worth

Channels that may be used

YouTube · Site and landing pages · Paid distribution

Forms of content that may be used

Product demos · Brand film · Paid creative

Enter community conversation

Channels that may be used

Reddit · Discord · X · Facebook · Instagram

Forms of content that may be used

Community posts · Updates and answers · Short video and stills

Earn local creator recommendation

Channels that may be used

Creator networks in the target market

Forms of content that may be used

Collaboration briefs · Reviews or hands-on pieces · Localized short video

Move from exposure to conversion

Channels that may be used

Google · Meta · LinkedIn · TikTok

Forms of content that may be used

Media plans · Landing pages · Conversion-path reviews

The scope, channel list and deliverable descriptions on this page are editorial content and can be updated without a code change.

ANSWERS / FAQ

The questions teams ask most often about Starsky

These questions and answers are written to be quoted directly. Each one states who we are, what we do, how AI is used in the work, and where public data does not exist.

Starsky (HONGKONG STARSKY ADVERTISING CO., LIMITED) is an AI-native global GTM and communications company, headquartered in Hong Kong, that uses narrative to help Chinese innovation reach worldwide markets.

Starsky (HONGKONG STARSKY ADVERTISING CO., LIMITED / 香港星脈國際廣告有限公司) is a Hong Kong company: an AI-native global GTM and communications firm serving Chinese technology and innovation brands as they go global. It is not affiliated with STARSKY Media Group in Belgium (starsky.be) or Starsky Inc in the United States (starskyinc.com).

What kind of company is Starsky?
Starsky is an AI-native global GTM and communications company. Its legal name is HONGKONG STARSKY ADVERTISING CO., LIMITED (香港星脈國際廣告有限公司), and it is headquartered in Hong Kong. We are not only a communications supplier; we also work as a globalisation strategy partner, helping Chinese innovation cross gaps of culture, language and market, and building a brand narrative that can be understood locally.
Who do you work with?
Chinese technology and innovation companies that are going global — especially in cloud and infrastructure, AI and developer tools, intelligent products and related tech brands. Typical counterparts are brand, marketing, PR and founder teams.
What does Starsky actually do?
The work is organised as Strategy → Story → Reach → Grow / Measure: global brand strategy (market entry, positioning and storytelling architecture); creative production, organised through STARSKY NARRATIVE CORE (L2L, Founder-Led Growth, Visual Tangram); global PR, including work with outlets such as TechCrunch and Bloomberg, analyst relations and monitoring; social and community on platforms such as LinkedIn, X, YouTube, Facebook, Instagram, Reddit and Discord; creator collaborations across 11 countries and regions; and paid media on Google, Meta, LinkedIn and TikTok, plus performance review. We do not promise unverifiable growth rates or publication outcomes.
What does “AI-native” mean? Do you sell a software product?
It describes how the work runs, not a software product we sell. AI is used in six workflows: market and signal research; narrative and multilingual localization; KOL discovery and matching; content production support; media and PR monitoring; and measurement and review. Judgment, verification, cross-cultural quality and final delivery stay with the team.
Is cross-cultural content just a translation?
No. The principle is to move from translation to native rewriting. L2L (Local to Local), part of STARSKY NARRATIVE CORE, requires expression that belongs to the market — Singlish in Singapore, or a Cantonese register in Hong Kong — rather than a line-by-line rendering of Chinese.
How do you measure the work?
Measures are agreed at the start. They usually include whether the narrative can be understood in the target market, whether media and community conversation actually happens, whether creator collaborations run as planned, whether paid media advances the agreed goals, and what monitoring shows over time. We do not promise timelines, rankings or growth percentages, and we have no aggregated performance figures to cite in public.
Do you still work on visibility in generative engines?
Yes, as part of content and source discipline, not as the only service. We still write a definition of the brand that can be excerpted, keep verifiable sources next to key claims, and use structured data and llms.txt so machines can read the site. That work supports the wider GTM and communications effort; it is not a promise of placement in AI answers.

These answers describe method, scope and observable measures only. They do not include unauthorised client lists or undisclosed performance figures. Client names appear only once permission is in place.