Quebec
North America outpost
English and French capability, response in North American time zones, close to media, clients and partners in the region.
ABOUT STARSKY
Using narrative to connect Chinese innovation to global markets.
HONGKONG STARSKY ADVERTISING CO., LIMITED
香港星脈國際廣告有限公司
Starsky (HONGKONG STARSKY ADVERTISING CO., LIMITED / 香港星脈國際廣告有限公司) is an AI-native global GTM and communications company, headquartered in Hong Kong.
The problem we work on is specific: how great innovation crosses gaps of culture, language and market to become a genuinely influential global brand. That means turning complex technical language into a commercially sharp story, and moving from translation to native rewriting.
So we are not only a communications supplier. We also work as a globalisation strategy partner, keeping strategy, narrative, PR, social, creator collaborations, paid media and measurement on one chain of work.
AI is used where it speeds the work and widens coverage: market and signal research, narrative and multilingual localization, KOL discovery and matching, content production support, media and PR monitoring, and measurement and review. Judgment, verification, cross-cultural quality and final delivery stay with the team. These workflows are not packaged as a software product for sale.
FOOTPRINT
Where we work
The strategy centre sits close to client headquarters, the international interface is in Hong Kong, production is in Zhuhai, and the North America outpost works in local time.
Beijing / Hangzhou
Strategy centre
Close to client headquarters, with a working understanding of how large technology companies decide and operate. This is where most strategy and narrative judgment sits.
Hong Kong
International hub
The interface to international media and capital markets, and the communications node for a global public conversation.
Zhuhai
Visual production base
2D and video post-production for the Greater Bay Area hub, supporting visual delivery for markets such as Singapore, Korea and Hong Kong.
The team
Founder
Brenda Jin Jin Cunyi
A graduate in advertising from the Communication University of China, she previously worked at international networks including Ogilvy, McCann and Bates, serving companies such as Red Bull, China Resources, COFCO and Hainan Airlines, and taking part in Hainan Airlines’ brand refresh. In 2014 she founded Dachuangyi and Pinpai Zhibei, later working with partners including The One Club, Tmall, Douyin e-commerce, JD, vivo and Airbnb. In recent years the work has focused on overseas communications for Chinese technology brands, including projects for a leading cloud provider and an AI coding tool. She has served as a judge for the ECI Awards and the Tiger Roar Awards, and is the author of Super Advertising Creative Notes.
Creative Partner
David Wu Wu Zhiwei
With twelve years of creative practice at Ogilvy and Wieden+Kennedy, he sets the visual tone for the team. He specialises in turning abstract technical ideas into a visual language that can be used globally, and has worked on image systems for technology brands, with close attention to whether each design detail can be read accurately in overseas markets.
Content Partner
Dana Li Li Dan
With fifteen years in content, including a previous role as a senior writer at 36Kr, she leads the team’s bilingual content practice. She writes complex technical logic as strategy and narrative, not only as finished articles. The focus of the work is to use long-form narrative to make a brand’s core value clear, so that Chinese technology stories can be heard on an international stage.
Head of Global PR
Stella Zhang Zhang Xingyu
Following about nine years at Edelman, she leads conversations with international outlets such as TechCrunch and Bloomberg, and is the team’s main interface to the global public conversation. The work covers cross-cultural communications and issues management, helping a brand move from single-market promotion to industry expression with global reach.
Project Director
Mike Wang Wang Mai
A former Accenture consultant with about eleven years of project experience serving Fortune 500 companies, he is responsible for landing creative work with precision. The role covers every step from strategy to delivery, with close attention to whether go-to-market projects can be completed within the agreed budget and timeline.