MARKET SIGNALS
Changes in platforms, users, competition and communications that matter to AI and technology brands executing go-to-market — and why they matter to you.
Empact Partners sampled 499 posts and comments from 10 B2B software brand accounts: of 340 comments, exactly one scored above 4 upvotes. In Cherry Data Signals’ survey of 1,002 agency owners, 81% call engineered organic Reddit mentions risky — and the top feared outcome is not a ban but being exposed by users.
2026-11-10
Socialinsider’s 2026 benchmark (1.3M posts, 16,645 business pages) puts overall engagement at 5.20% by impressions; Oktopost’s Q1 2026 median is 5.10%. But pages with 1K–5K followers run a 5.42% median while pages above 500K sit at 1.08% — the same figure means opposite things at different sizes.
2026-11-10
The GEO study from Princeton and collaborators (published at KDD 2024) tested nine content rewrites across ~10,000 queries: adding credible quotations lifted visibility by about 41%, adding statistics by about 31%, and citing sources by about 27% — while keyword stuffing scored roughly -8%, worse than doing nothing.
2026-11-10
Public channels already answer the question: event announcements, award lists, creator partnerships, and hiring posts are all visible. What is missing is not information but the discipline of turning scattered moves into a comparable, reusable archive.
2026-11-10
SE Ranking measured 0.32% across 101,574 sites, against 0.02% in 2024. Published figures vary by a factor of five depending on the sample, so no single percentage should be taken as the answer.
2026-10-28
SE Ranking published both figures. The widely quoted mean is 9m19s against 5m33s. The same study reports a median of 2m24s against 1m53s.
2026-10-28
SE Ranking puts ChatGPT at 74.78% of AI referral traffic in 2026, down from 79.74% in 2025. Gemini grew 231% year on year and Claude 320%, while Perplexity was roughly flat globally.
2026-10-28
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