Starsky
← Back to cases

PROJECT

Global cloud provider · weekly social intelligence

Weekly intelligence on competitor moves, platform changes, and industry signals across overseas social platforms. Every item carries a verifiable source and a check date; deliverables are structured bilingual reports plus reusable strategy assets.

Client / product
Client name withheld by agreement (a global public cloud provider)
Service
Social media intelligence · content strategy
Starsky role
Research & verification, report writing, strategy recommendations
Period
From 2025 Q3 (ongoing)

Rights status:The client is anonymised by request. No identifiable client marks and no unverified performance figures appear in this entry.

Client name withheld …Social media inte…
封面位:待放入已授权的产品界面、活动现场或视频封面。

01The starting point

The client is a global public cloud provider whose international team needs a running picture of the overseas social landscape: what peer vendors are publishing, how platform products and algorithms on LinkedIn and elsewhere are shifting, and which AI-industry signals should shape the next content and channel decisions.

02How we read it

Public information is abundant but mostly unverified: distorted retellings, numbers without sources, single-platform fluctuations dressed up as industry trends. The value of intelligence lies not in volume but in traceability — every item must resolve back to an original source, or it is just noise.

03What we chose and why

A weekly intelligence mechanism with fixed sections covering competitor moves, platform changes, and industry signals; every item notes its original source and the date it was last checked.

Data enters the report only when it can be verified; anything else is explicitly marked unverified. The writing register follows serious business media — no AI-flavored filler.

04Who did what

Reports are delivered bilingually in a structured format ready for distribution. Priority items come with a “what to do next” recommendation, not just description.

05What shipped

Weekly deliverables cover: overseas social moves by cloud vendors and AI developer-tool brands; product and algorithm changes on LinkedIn and peer platforms; and verifiable AI-globalization signals (for example, cross-checked third-party research on AI referral traffic share and AI platform referral shifts).

06What changed, and its limits

The weekly report has compounded into reusable assets: an industry signal library, a competitor action archive, and platform mechanism notes that feed directly into content planning and channel decisions.

07What is left behind

The same collection, verification, and sourcing discipline was later productized as the “Market signals” section of this site — the method, now open to every team going global.